Case Study
December 31, 2021
The Bakugan campaign reached more than 6.2 million people in the US across more than 100 Roblox games that partner with Bloxbiz. People who saw ads were 26% more likely to play with Bakugan toys and 21% more likely to ask for the toys as a present.
The Bakugan campaign reached more than 6.2 million people in the US across more than 100 Roblox games that partner with Bloxbiz. People who saw ads were 26% more likely to play with Bakugan toys and 21% more likely to ask for the toys as a present.
Bakugan is a tv show, trading card game, action figure toy, and more. We worked with Spin Master (Bakugan’s parent company) to promote the Bakugan action figures to a US audience within Roblox leading into the 2021 holiday season.
The Bakugan campaign leveraged a collection of creatives that included animated GIFs and static images that were dynamically displayed across more than 100 games that partner with Bloxbiz. These creatives appear on 3D billboards and posters that fit naturally into the virtual worlds within the Roblox metaverse.
Bloxbiz’s impressions are 10 seconds of cumulative view time – a high benchmark for in-game advertising. Bloxbiz also ensures viewability with advanced technology that observes if ads are on screen, unobstructed, meet a screen coverage threshold, and other requirements set by IAB and MRC.
The Bakugan campaign reached a sizable audience in the US. More than 3.3 million people recorded a 10 second impression and more than 6.2 million people recorded at least a 0.5 second exposure. There was more than 9.4 years of total exposure time across more than 100 games!
At the end of the campaign, players were polled to assess brand lift and their likelihood of playing with Bakugan toys as well as asking for Bakugan toys as a present. People who saw the ads were 26% more likely to play with Bakugan toys and 21% more likely to ask for Bakugan toys as a present.
Spin Master has experimented with their Roblox strategy with various approaches including custom games, brand integration within games, virtual clothing items, and more. We’re excited to be a part of their strategy with a low effort solution that has a positive brand impact on a sizable audience within the Roblox metaverse.
You can learn more about Bakugan by visiting their website.
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